It plays a very significant role in the marketing success or failure of many products especially for non durable consumer products. Agree entirely that packaging is very important both functionally and in terms of image. The special solutions are used for valuable products that do not have a regular, simple shape. Which makes us wonder to what an extend may this be true. Surveying consumers attitude towards selected cosmetic brandsi abstract. Types of packaging materials industrial materials these materials have been developed over the last 200300 years and are the main types of packaging used by smallscale food processors. Types of packaging at butting packaging type description bk01 seaworthy case packaging film inside and or outside optional pipe caps optional barrier layer and drying agents optional bk02 nonseaworthy case packaging. Packaging as integral part of the product, which contains and protects the product during its life cycle, as well as all elements intended for its use, consumption or joint storage.
It is a promotional tool helps in increasing sales. For example, parts of airplanes or expensive decorative glass objects need special solutions to be packed. The brand offers different packaging for different types of vodka, each good for a different. Different types of food packaging previous magazine.
In order to physical protect product form damage and vandalism for delivering the product to the customer is the product packaging. Empty packages have their resale value for customers. One of the most jarring things about food production is the myriad of different types of food packaging there are in which to house your product. The perception created of a brand from packaging can set products apart from the competition and defines products. The availability of glass, metal or plastic containers varies considerably in different countries, and this, together with the relative cost of.
P cardboard cartons boxes blister packaging plastic and card. Attractive, strong packaging designs not only help to protect the products from breakage and damages but they are also helpful in grabbing the attention of the end. There are many different types of packaging available for your product. A project report on role of packaging on consumer buying behavior. An editable version of the final design ai, psd, pdf, or. The main aim of this project is to increase the production value of flax through exploring its potential use. Read this article to learn about the need, objectives, functions, advantages and disadvantages of packaging of products. The reinvention of molded pulp institute of packaging. Among them, packaging plays a vital role and has a major inspirational effect in impulse purchase decision.
In order to recognize whether something is a form of packaging, consider the different types of packaging. Packaging builds image of the product and its producers. The main purpose of packaging are to hold its contents securely to prevent leakage and breakage, to protect the foods from different hazzard like germs, heat, moisture loss or moisture pick up, etc. A package provides protection, tampering resistance, and special physical, chemical, or biological needs. We offer the industrys best shrink wrap machines, shrink bundlers, blister sealers, date and code printers, case formers and tapers, label applicators, stretch wrappers, and engineering services to integrate your entire line. Different types of packaging methods packaging labelling. Appropriate food packaging solutions for developing countries fao. Packaging will only vary in every industry depending on how the product will be marketed. Find, read and cite all the research you need on researchgate. Types of packaging materials for your different needs dcgpac.
The importance of attractive packaging parekhplast india. Combine multiple files into a single or packaged pdf. Packaging companies offer different types of systems that can be divided into two categories. Designing and developing a new product involves a number of different stages. It may bear a nutrition facts label and other information about food being offered for sale. The importance of packaging promotional products blog. Exhaustive articles could be written about this subject, but here i will try to simplify things for you. A variety of materials are used for flexible retail packaging. The influence of color and shape of package design on consumer. In terms of my blog i am still very much in the development stage and gradually investigating packaging options but sense the product will lends itself to something that is less slick than retro so have at least started on that broad track. Students can also look at photographs and identify the types of packaging they. In the world of packaging, many people are confused about all the different types of boxes and the interchangeable terms used to describe them folding cartons, rigid boxes, setup boxes, cardboard boxes, corrugated boxes, paperboard boxes etc. This type of packaging is ideal for food products especially vegetables and fruits. Colors, fonts, descriptions and logos are the tools that are used in packaging design.
Aesthetically attractive package design has been seen to activate affective areas of the brain. Possibly, atypical packaging has different effects on consumer evaluations. All requests for translation and adaptation rights, and for resale and other commercial. Thankfully, most of your packaging requirementswill likely fall into these standard categories.
When you first get into food production, there are many things you may not immediately appreciate. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf. Flexible packaging usually loses its shape once it is opened. As most businessmen would always say packaging can be the difference in successfully shipping a product to the market in one piece or in pieces.
Make sure you understand which file types are what so you can supply them to. If we take packaging the simple understanding is a concussion of science, art and commerce where technical knowledge with artistic bent is re. Corrugated boxes are commonly used to carry heavier products such as appliances, electronic goods, wine, fruit and vegetables. Our sister company, qual pac, offers contract packaging services in. Attractive, strong packaging designs not only help to protect the products from breakage and damages but they are also helpful in grabbing the attention of the end consumer. Attractive packaging design can lure a potential buyer to the first moment of truth the purchase decision. Pdf the traditional role of packaging in consumer products has been to store and protect the content. The following table describes the specific ways of implementing different types of innovations in the hospitality industry. Pro pac provides all kinds of packaging equipment, packaging materials, and copacking services. We are also very thankful to all the participants who helped us a lot by giving. Product packaging is what most people think of when they think of packaging. Product packaging design can be the difference between a hit product and a dud. Some identify a consumer package as one which is directed toward a consumer or household.
At the other end of the spectrum, bright colors such as red, orange and yellow may cause. Packaging refers to the process of designing the package such as containers, wrappers etc. A good way to remember this is to think of the advert for penguin biscuits ppp pick up a penguin. In biomedical applications such as a biomedical material in wound care as a foodstuff. This article will let you know how the product packaging is used in manufacturing, its purpose in marketing and some important types of packaging. Narrator there are an overwhelming number of choicesfor packaging and knowing what to choose,can be hard if you dont know what types are out therefor your clients specific industry and needs. Packaging is a form of branding and knowing how to make your product stand out amongst all the others on the shelves can be hard, so take a look at these 50 creative and unique packaging examples and tips to draw inspiration and learn how to make your packaging appeal to the masses. If your packaging is not attractive, effective and distinctive, how are you going to.
Packaging design as communicator of product attributes research. The first is called thick walled referring to the usual 316 to 38 inch thick. Different types of packaging for different types of. What is the impact of attractive packaging on impulse. Use packaging to create the consumers perception of the brand. Designing product packaging lets design perfect product packaging. Packaging materials are not only confined to cardboard boxes or plastic pouches. Innovation type description specific ways to implement in hospitality industry 1 material and technical innovations creating new materials, products, services and. Pdf kanos theory of attractive quality and packaging.
As a biodegradable material for packaging, including food packaging. Packaging project packaging is always used for a reason and there are 3 main reasons, we call these the 3ps. Different industries will definitely use different types of packaging but the objective will still remain constant. All the particulars will be covered here concerning the various types of packaging in common usage. Even after a product is developed and branded, it is important to adopt strategies for other productrelated aspects of the marketing mix. Manual on academic writing how to organize the format of your writing more articles. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. The fundamental requirement of coming up with a splendid packaging design is to get the most suitable packaging material for your need.
The availability of glass, metal or plastic containers varies considerably in different countries, and. The ultimate guide to product packaging design 99designs. For example, a transport package or distribution package can be the shipping container used to ship, store, and handle the product or inner packages. Packaging is one such tool where the marketers can convey their message straight to its potential customers. Lets have a look at the different types of retail packaging. The effective packaging is the source of prestige to its producers. Packaging in a market economy the packaging federation.